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The Media Shop (Scotland)

The Media Shop (Scotland) is Scotland's longest established media agency, and in 22 years has built up a strong reputation for superior client service at competitive rates. The core business is strategic media planning and competitive buying, with client experience spanning the public sector, consumer and business to business markets. The company has worked closely with a wide range of businesses to build media campaigns which raise awareness, generate response, change attitudes and behaviour and, ultimately, deliver improved return on investment for advertisers. The longevity of its client relationships is testament to the success of these partnerships.

The Media Shop (Scotland) is led by Caroline McGrath who is responsible for the overall running of the company, and whose hands-on approach and high standards of excellence have helped position the company as one of Scotland's leading media independents, with core values of intelligence, integrity and independence.

The Media Shop offers a flexible service that adapts to suit each client's requirements.

Summary of Skills

  • Strategic media planning;
  • Contribution to creative development;
  • Contribution to research groups and debriefs;
  • Regular updates and advice on new media opportunities;
  • Acting as a filter service for all media owner calls;
  • Alerting team to possible PR opportunities in press features;
  • Rate negotiation, with significant savings off rate card costs;
  • Ensuring the smooth running of media campaigns with constant monitoring;
  • Proactive resolution of problems, when they arise;
  • Bespoke training for all clients;
  • Analysis of campaign responses, and application of this information in shaping future activity; and
  • Supply of all press ads in situ in the form of a monthly voucher pack

Clients

Clients include Braehead Shopping Centre, British Waterways, Clyde Shopping Centre, Eric N Smith, Glasgow Science Centre, Graham's Dairies, Greaves Sport, Hotel Connexions, Keep Scotland Beautiful, Mactaggart and Mickel, National Museums of Scotland, Ocean Terminal, Overgate Shopping Centre, Scottish and Southern Energy, Turnberry Hotel, Waste Aware Scotland, WL Gore.

Contact Details

Caroline McGrath

Managing Director
5 Royal Exchange Square
Glasgow
G1 3AH

Tel: 0141 221 0280
Fax: 0141 204 0722

E-mail: caroline@themediashop-scot.co.uk
Web: www.themediashop-scot.co.uk

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